REVENUE MODEL
Business Model​
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Offering mini workshops at events.
For instance: at UFO, Student Kick-Off, Gentse Feesten, Christmas market, via Stad Gent, Barrio Cantina, Copacobana…)
COMMERCIAL STRATEGY
Route to the Market
Financial Plan
Collaboration with cultural events:
when people buy a ticket for an event they know via our app, we get a percent
(because we provided publicity about the event)
For our one-year anniversary: setting up a market where people can show what they have learned through our app in the last year. With workshops and a special guest.
Creating social media buzz to promote our app, among others via the distribution of:
Promotional video
Promotional action in a public
space to make a feel good video
Distributing flyers in stores, via UGent, senior organizations…
Year
We want to keep the app free for our users, so where will we find resources to fund the app?
Advertising
in exchange for capital
in exchange for discount for our users
Selling data about specific interests of our users to companies in the field of arts and crafts who are looking to specify their target audience.
Starting Capital
Crowdfunding via HelloCrowd
Our own investment
Bank loan